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White Paper Best Practices

UBM Tech's VP, Content Marketing, shares her checklists for producing white papers that educate the market about key technology trends and ultimately compel these decision makers to investigate your solutions. Read on to learn how to position your content for credibility and get specific tips so your content will be noticed and shared.

WP_picThree Essential Steps to Creating Content that Connects

White papers are an essential part of the tech marketer’s toolkit. According to recent UBM Tech research, 69% of technology marketers rate white papers as effective for reaching IT decision makers. From our research, we also know that IT decision makers place a high value on white papers to form the basis of their decision making. They are read regularly and often passed along to colleagues to explain complex ideas or make a business case.

What we know:

  • 41% of technology buyers use white papers weekly or monthly for their jobs
  • 64% of IT professionals have shared white papers with a colleague

White papers can showcase thought leadership, provide technical information, compare products, build a business case and share best practices. An information-rich white paper that’s well written and visually interesting can be an invaluable asset to help marketers move the decision-making process forward.

What does it take to get your white paper noticed and shared? Download the pdf to find three checklists to create white papers that provide value to your audience.

Taxonomy
Lead Generation, content marketing, marketing best practices, white paper, white papers, brand awareness, marketing research, Tech Marketing Smarts Blog, Uncategorized