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Webcast Benchmarketing Stats

ON24 just released its annual Webinar Benchmarks Report. As one of the most important marketing tools for companies to communicate with prospects, customers, partners and employees, webcasts make it easy for anyone to access content anytime, from anywhere. Highlights from the report include...

ON24 just released its annual Webinar Benchmarks Report. Highlights from the report include:

2012 saw webcasts play a more valuable role than ever:

  • The average webcast captured 433 registrants
  • Marketing webcasts are averaging a 42% registrant-to-attendee conversion rate
  • The average viewership per webcast is 53 minutes

When it comes to promotion of webcasts:

  • Tuesdays are the best day to send promotional emails
  • 64% of registrants register the week of the live webcast event

On-demand viewing extends your reach and engagement:

  • An average 25% of those who registered for a webcast viewed the archived version post live-event
  • The average on-demand viewing time is 46.8 minutes

According to the report, ON24 supported over 20,000 webcasts globally last year, and the report is based on a random subset of those events.

Research, webcasts, Tech Marketing Smarts Blog