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Video Research

TechMarketing_bpPart of the Tech Marketing::Best Practices Research Series

How to Maximize the Use of Video Programming in Your B2B Marketing and Sales Process - Bringing Your Ideas, Content and Company to Life

TechWeb has just completed research that shows videos are one of the best formats technology marketers can use to educate their customers, even outpacing blogging and social networking.

  • 72% percent of U.S. Web users watch clips online, and use among professional IT buyers is even higher:
  • 82% watch work-related videos

The ability to show and tell sets video apart from any other delivery vehicle available today.

Visually engaging videos can bring your people, products and solutions to life. Download the study and discover optimal video length, topics of interest, information best delivered though video directly from the professional IT Buyer audience.

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Research, marketing research