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Print: Building the Bridge to Customer Affinity

Using Print Advertising to Build and Expand Client Relationships

It is important for technology vendors and solutions providers to remember that every single customer touch point presents a valuable opportunity to create affinity. And, print advertising is no exception. By structuring your campaigns and strategies with the customer in mind, your organization can leverage your investment in print advertising to build affinity. This, in turn, will lead to the kind of strong, long-lasting relationships that result in optimum client satisfaction and retention, as well as sustained profitability and growth.

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Research, marketing research