As B2B tech marketers, we are constantly trying to align our message, offers and products with customer pain points and funded initiatives of IT decision makers.
You ever download a podcast/audio file that sounded more like a 1920’s radio show instead of a new age audio file? Or have an expectation of what you will get in a video, only to be disappointed because it did not meet said expectation?
Let’s geek out here. Not geek out like YOUR boss does sometimes. Or how I know MY boss does often – he literally speaks in the form cheesy movie quotes. But let’s geek out social media style.
Research. Sounds pretty dang boring. Media Research. Getting warmer. B2B Tech Social Media Research. Now it’s just plain time to GET YOUR GEEK ON!
A few weeks back, I was coerced into spending a few days with 60 CMOs at an inaugural CMO Club session in New York, uniquely dubbed the “You’re Not Alone” Summit. As a marketing executive who works with other marketing peers every day, I was a bit leery about a session that sounded like an indie horror movie. I eventually jumped in for the therapy session and glad I did.
Insight into the business technology audience can help technology marketers fine tune marketing communications and media usage, launch new and tweak existing products or services, expand into new markets, create business plans, and pinpoint optimal IT decision makers.
Some of the questions you can have answered include: