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The Impact of the Economy on IT and Tech Marketing – Part 2

Last week, I shared what we had learned about the Economic Outlook and its impact on IT spending and your marketing plans. So what should you be doing as a marketing pro? Especially before your CEO or CMO comes and asks for a 12% reduction and starts mucking up your well-thought out plan. If that has already happened, well time to re-think your go-to-market approach.

The Impact of the Economy on IT and Tech Marketing – Part 1

A big topic happening in conference rooms and hallways everywhere is the impact of the shifting economy – on IT spending and therefore on marketing. So, should I change marketing tactics during turbulent/shifting global and US economy? Unquestionably Yes! Your IT prospects and customers are doing it, so should you.

Just the Facts

IT FACTS:: Here is a site that is full of IT statistics on everything from Internet usage to music to semiconductors. It is hard to tell who the publisher is, but check it out and see if you can find the data you need.

Content in the Nucleus of Your Demand Gen Strategy

If you are a marketing professional in the business technology category, there is no doubt in my mind that you have been forced to learn the best practices for capturing leads to fill your sales channel. And if you have not, well, then I would recommend you start doctoring up your resume for a new gig and post it, because odds are the demands of your profession are passing you by, and you’ll probably get canned.

Get People Downloading Your Content Now

One of the core tenets of effective web marketing is to place your offer contextually where your best prospects do their homework and conduct business.

It sounds so obvious, but we as tech marketers are spending tens/hundreds of thousands of $$ building elaborate sites to try and get prospects to engage with our solutions. It makes so much more sense to be where your audience is already actively researching and searching for information to figure out their options.

What is an Analyst, anyhow?

I remember first starting in this business and hearing about the “technology market analysts” at various firms in the industry and thinking “what makes these people fit to tell others what to do?”

Will "Green" Messaging Work?

Check out a recent study, “GreenFactor”, conducted by Strategic Oxygen, GCI Group and Cohn & Wolfe.

The study is based on an online survey of more than 3,500 global IT decision-makers that was conducted in Q1.

Some key findings include:

Are Trade Shows a Waste of Time and Resources?

In this post by Tom Teynor, The Lonely Marketer Blog, he discusses the value of tradeshows and how to measure success.

His outline and system for measurement is very detailed and will provided you with a comprehensive overview of your event.

Web Video: Make It YourTube

The Internet has made video accessible to everyone, including your competition. It's time to jump in, and we'll show you how to do it.

Tech Marketing Smarts

Looking for ideas? Need inspiration? Here you will find hand-selected resources including marketing best practices, relevant articles, marketing research and links we hope you’ll find useful. For more resources from InformationWeek Business Technology Network - check here!

Come back often, as we will update frequently.