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Interop Infographic: 30 Years of IT Innovation

Interop is celebrating 30 years! This infographic highlights our favorite moments in IT innovation, from the first Interop to today. Join us May 2-6 to increase brand impact, build buzz and engage with 8,000 expo attendees.

Stop Scaring Off Readers With Weak Titles

In the world of lead gen, subject lines will be the determining factor on how many people click on your white paper, research report or other asset. How can you make sure that your subject lines and other titles will generate interest instead of causing a potential lead to go on to something else?

Event Marketing Research: Add POP to Your Strategy

Through our survey of 403 business technology professionals, we found the key to industry event marketing success entails a blend of Pre-event, Onsite and Post-event (POP) marketing activities. POP marketing is not just important to those involved in event marketing—it's important to all marketers, as an integrated marketing mix is critical to the success of your overall strategy.

7 Steps to Tradeshow Booth Nirvana

If you’re in a 10x10 booth you have less than seven physical steps as an attendee walks by to catch their attention. This is even more critical if you’re at a large tradeshow and an attendee will only walk by your booth once. Here are 7 marketing tips to stand out.

8 Secret Habits Of Successful CIOs

CIOs today must keep the lights on, but also transform the business to meet the demands of real-time customer requirements. How do they stay productive? What secrets keep them ahead of the game? 8 insights marketers need to reach them at the right time and place!

InformationWeek Announces 2016 Elite 100 Finalists

InformationWeek has released an alphabetized list of its annual InformationWeek Elite 100, a compilation of companies that are the most innovative and imaginative users of business technology. The rankings of the 100 best-in-class organizations will be unveiled during an awards gala at the annual InformationWeek Elite 100 Conference;

UBM's Big Revamp of Virtual Events

On January 26, 2016 Dark Reading had its first editorial Virtual Event since 2013, and I'm here to tell you this one was awesome...

Getting Ahead of the Curve: Pre-Event Marketing Research

You can go a long way toward ensuring the success of your presence at a technology event by doing your homework and engaging in a host of marketing activities well before the curtain rises. Here are a few tips on how to make it all work.

Personal Messaging in B2B Marketing

The idea of personalization in business to business marketing is often seen as a dead end. But it doesn't have to be! Here are four simple and effective ways to craft personalized marketing messages.

3 Emerging Technologies PR & Marketing Need to Prepare For

Our audiences are rapidly adopting new technology, and marketing pros must be ready. Luckily, there are things we can do now that will prepare us for an influx of new tools—even if we aren’t ready to host our next press conference or media interview via hologram.

2015 IT Spending Worldwide: A Summary

A quick summary of Gartner Group's findings of its third-quarter 2015 and 2016 IT spending projections. What's down and what's growing? Click to find out...