InformationWeek & Dark Reading Security Virtual Event: Risk, Protection, and Access – Mastering Today’s Security Threats was a huge sucess and we have some truly amazing stats to report! These numbers are consistent with what we experienced with the InformationWeek 500 virtual event and will give you some idea of what to expect from a business technology buyer.
So why do we still have print magazines today? Think about it—with a generation of new workers that have not known anything but being online, why the hell do we still need print? Well, as a publisher of a network of sites, an analyst business, bloggers and, oh yeah, a magazine, it is something that I think about every day.
In fact, it is something that we have used to very literally create the strategy that runs every aspect of our business.
An Effective Type of Social Professional Network
In working with business-to-business professionals, I am becoming convinced the most valuable professional type of “social” network is where there is a true professional membership or affiliation. To differentiate it from the myriad of online networks, let’s simply call it “Membership Media”.
Don’t be alarmed if you can’t decide whether mid-roll is better than pre-roll (the former happens after you turn 30), or if lower-third overlays are a good thing (better than a layover in Dallas, I’m sure), because – and I don’t want to name names here, but I have no choice – nobody’s figured out the right way to make money on web TV.
Last week our TechWebTV crew attended and filmed the aptly-named Contentonomics conference right outside of Hollywood,
In planning for an upcoming event with CIOs and vendor sales people, I have been engaging in several discussions with CIOs and IT decision makers (Professional IT Buyers) about Tech Marketing, what they like and what bugs the heck out of them. I was overwhelmed with some rants, raves and stories, but also with some practical solutions and things to think about.
Ha. I love the lead-gen discussion. So many marketers are turning to us to help them increase lead quality. Why? Because marketers have asked and publishing companies have delivered. “Give us the lowest CPL possible” says marketer. “No problem” says publisher. Smack. Major issues for the industry.
So I am guessing that, unless you live under a rock, that you are familiar with the show Entourage. The characters, who I think are fantastic, have developed nicely over the last couple of years, and I find myself looking forward to Sunday nights so I can see what Drama, Vince, Turtle, Eric and Arie are up to.
No matter what school you are from, the question is: Does art imitate life (Plato) or does life imitate art (Aristotle)?
There is a new study pertaining to B2B ad awareness and purchase intent, that was conducted by Enquiro. With many options open to advertisers, relevance becomes a key factor in peformance and ultimatley effectiveness of the campaign. The study finds:
- Business to business (B2B) advertisements which are relevant to their context can lift purchasing intent amongst viewers by up to 36% above a non-relevant placement.
Key findings from the study included:
What Happens Next and How You Should Prepare
Tony Uphoff, CEO of TechWeb, recently presented Media Trends in the Age of Convergence at Inverge 2008 - The Interactive Convergence Conferencein Portland Oregon. Download his presentation
Blogs, RSS, video, podcasts and social networking are starting to become common place in B2B but the challenge is knowing how and when to use them to give your company that leading edge and how to use them in the right way to increase customer loyalty and therefore increase company ROI.