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Video Search Coming Of Age

Here's one simple ingredient for monetizing video: Get lots of video traffic. Here's one simple ingredient for driving video traffic: Make the video great. Here's one simple ingredient for great video: Create content that matters. Here are three simple ingredients for creating content that matters: Make it entertaining; make it practical; make it easy to find. Blend rigorously, optimize video search engines, and wait for dough ($) to rise.

Change Your Language: “Lessons Learned” are way in, “Success Stories” are out

At a CIO Exchange last week over some generic chicken dish and a decent bottle of red (yes, I realize this is not a great pairing), the discussion of what bugs you most about Tech Marketing and what could we do to improve came up. There was a list of a few things, but one that jumped out because of the passion it generated was Case Studies, Customer Success stories and Customer References.

Social Media Research

Part of the Tech Marketing::Best Practices Research Series

Helping CIOs See Beyond Cost-Cutting

In today's brutal economy, CIOs are making it a top priority to squeeze out every possible penny from their IT budgets, and more broadly are also part of the corporate hunt to find, liberate, and conserve cash from every facet of the organization.

The economy sucks…oh, you already knew?

How many conversations have you had lately about the economy? I literally just hung up the phone after speaking with a VP of Marketing from a storage company about this exact issue. He was planning to do some cool integrated stuff with us that was designed by my sales team—the issue: his company is living quarter to quarter to try and make sure they hit their bottom line numbers, and he needs to watch every penny. Sound familiar? Yeah, I thought so.

New Data on Email Subject Lines

A new whitepaper provided by Epsilon looks at the relationship on subject line lenght and email performance. It may not be all about short and sweet anymore, some of the things to think about include word order, relevance and perspective.

IT Decision Makers Embracing Regional, Intimate Roundtables in Light of Economic Uncertainty

In light of all the tough news, here is some good news --IT decision makers want to attend local roundtables.

There is an upward trend in IT Pros behavior when it comes to attending smaller, more intimate events. We are seeing a strong increase in the desire for IT decision makers to come together to network and take a pulse of what their peers are doing and feeling.

Do You Partner?

In this economy, it’s time to ask yourself some questions. Do you partner with your media/publishing partners? Do they partner with you? If you’re stuck in platonic relationships, it’s time to dig deeper to drive value out of a true partnership. And I’m not talking Laurel and Hardy or Martin and Lewis. Here are three reasons why:

Dr. Dobb's Joins the InformationWeek Business Technology Network

So you ever wonder if there is an actual “Dr.” at Dr. Dobb's? Well, first, do you know what Dr. Dobb's even is? I guess I’ll start there: Dr. Dobb's is a media brand that has been serving the developer community for the last few decades (yes, I said decades), and it has a loyal following of the most sought after developers in the market.

The New Face of InformationWeek Magazine

On January 19, 2009, you’ll see the new face of InformationWeek Magazine, redesigned to meet two overarching goals: make it even easier to consume and digest content, and give readers a wider variety of info-graphics, story forms, external links, and multiple entry points to stay informed and engaged.

@Plan B2B Network Research Results

Summer 2009 :: @Plan delivers a comprehensive profiling of ad-supported web sites, revealing everything about the U.S. online population from basic and niche demographics to in-depth lifestyle and preference data.

Compare our online stats to our competitors and gain valuable information on audience demographic profiles and composition.