The article, Virtual Events are Generating Demand with Significant ROI, from Chief Marketer gives a great case study on using virtual events to generate demand and ROI.
Here's one simple ingredient for monetizing video: Get lots of video traffic. Here's one simple ingredient for driving video traffic: Make the video great. Here's one simple ingredient for great video: Create content that matters. Here are three simple ingredients for creating content that matters: Make it entertaining; make it practical; make it easy to find. Blend rigorously, optimize video search engines, and wait for dough ($) to rise.
At a CIO Exchange last week over some generic chicken dish and a decent bottle of red (yes, I realize this is not a great pairing), the discussion of what bugs you most about Tech Marketing and what could we do to improve came up. There was a list of a few things, but one that jumped out because of the passion it generated was Case Studies, Customer Success stories and Customer References.
In today's brutal economy, CIOs are making it a top priority to squeeze out every possible penny from their IT budgets, and more broadly are also part of the corporate hunt to find, liberate, and conserve cash from every facet of the organization.
How many conversations have you had lately about the economy? I literally just hung up the phone after speaking with a VP of Marketing from a storage company about this exact issue. He was planning to do some cool integrated stuff with us that was designed by my sales team—the issue: his company is living quarter to quarter to try and make sure they hit their bottom line numbers, and he needs to watch every penny. Sound familiar? Yeah, I thought so.
In light of all the tough news, here is some good news --IT decision makers want to attend local roundtables.
There is an upward trend in IT Pros behavior when it comes to attending smaller, more intimate events. We are seeing a strong increase in the desire for IT decision makers to come together to network and take a pulse of what their peers are doing and feeling.
In this economy, it’s time to ask yourself some questions. Do you partner with your media/publishing partners? Do they partner with you? If you’re stuck in platonic relationships, it’s time to dig deeper to drive value out of a true partnership. And I’m not talking Laurel and Hardy or Martin and Lewis. Here are three reasons why:
So you ever wonder if there is an actual “Dr.” at Dr. Dobb's? Well, first, do you know what Dr. Dobb's even is? I guess I’ll start there: Dr. Dobb's is a media brand that has been serving the developer community for the last few decades (yes, I said decades), and it has a loyal following of the most sought after developers in the market.
On January 19, 2009, you’ll see the new face of InformationWeek Magazine, redesigned to meet two overarching goals: make it even easier to consume and digest content, and give readers a wider variety of info-graphics, story forms, external links, and multiple entry points to stay informed and engaged.
Summer 2009 :: @Plan delivers a comprehensive profiling of ad-supported web sites, revealing everything about the U.S. online population from basic and niche demographics to in-depth lifestyle and preference data.
Compare our online stats to our competitors and gain valuable information on audience demographic profiles and composition.