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PR Open Forum Webinar: Bloggers Speak Out

To hear more from top ranked bloggers, please register to attend PRSourceCode’s upcoming “PR Open Forum Webinar: Bloggers Speak Out” where John Siefert, senior vice president and publisher, InformationWeek, Business Technology Network Blogs;

From the Interop Floor :: Video

Scott Vaughan, VP of Marketing for TechWeb is interviewed from the Interop show floor about what is going on at the show, the buzz and new happenings in the technology market.

Also, check out Interop TV streaming live from the show floor!

The Final Digital Divide

Below is a blog post from Aaron Kahlow, our marketing partner with the Online Marketing Summit. This is a site, educational summits and certification for online marketing professionals. I became a big fan in working with and learning from the many talented peeps I have meet that participate.

Top 10 Siefert Rules for Marketing in a Crap Economy

  1. Set realistic metrics with an understanding that the higher the CPL the better the lead (and vice versa).
  2. Outline a beginning, middle and an end to your program.
  3. Leverage each media type for what it is good at—online is good for branding, lead gen and engagement, print is huge for viability and face to face kicks ass for accelerating the sales process. Used in unison, you surround the customer.

The Great Digital Diversion

Forget for second what you are reading in the papers about the end of the world. Even in bad times, seismic shifts can be happening in technology markets to create massive growth. Such is the case with digital media technology.

The fact is that the broadcasting, print media, and advertising industries are still in the early stages of a massive, generational shift to digital platforms. Recent statistics show that the total media spend in ad dollars is only 10 percent digital.

Lead Nurturing & Lead Scoring Help

We are all trying to do it, but being successful is another matter. This webcast from Lead Life brings two experts to the table to help demystify the process. It is worth an hour of your time, if only so you realize you are not alone!