To hear more from top ranked bloggers, please register to attend PRSourceCode’s upcoming “PR Open Forum Webinar: Bloggers Speak Out” where John Siefert, senior vice president and publisher, InformationWeek, Business Technology Network Blogs;
A recent article at VirtualEvents.org, With Virtual Events--Under Promise and Over Deliver and Get Ahead of the Curve, features our our resident
Marketing Profs is highlighting and article, "The Definitive Guide to Business-to-Business Marketing in a Recession," from last summer that is still very relevant. Never hurts to refoucs on the basics!
Only 81 companies –or 16%-of the Fortune 500 have public-facing blogs, according to a new study from Society for New Communications Research. I found this number astoundingly low and thought it was news release from 2005 that showed up magically high on Google.
- Set realistic metrics with an understanding that the higher the CPL the better the lead (and vice versa).
- Outline a beginning, middle and an end to your program.
- Leverage each media type for what it is good at—online is good for branding, lead gen and engagement, print is huge for viability and face to face kicks ass for accelerating the sales process. Used in unison, you surround the customer.
The premier educational event for marketing professionals is coming to your neighborhood with its 18 City Whistle Stop Tour.
From Boston to San Francisco, join 4,000 of your marketing peers as they share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Search, Email, Analytics, Behavioral Targeting, and Website Strategy.
Forget for second what you are reading in the papers about the end of the world. Even in bad times, seismic shifts can be happening in technology markets to create massive growth. Such is the case with digital media technology.
The fact is that the broadcasting, print media, and advertising industries are still in the early stages of a massive, generational shift to digital platforms. Recent statistics show that the total media spend in ad dollars is only 10 percent digital.