While interest in IoT technologies continues to rise among businesses, many organizations are still unsure how it will directly benefit the bottom line. However, the IT department and the CIO are helping to lead the way for those companies that are adopting the technology.
Our goal with our Display Advertising Best Practices guide is to help tech marketers and advertisers better plan the display ads that they create to make their display campaigns more effective. We cover how to set your campaign goals, track your display ads’ performance, and breakdown the attributes and best practices.
Can you join us? CMWorld is a great fit for members of our UBM technology community for many reasons. It's where you'll learn the tools, tech and advice to help you do your job better.
This InformationWeek Tech Digest focuses on the financial services IT trends you need to know about today - from peer to peer lending to cybersecurity.
To succeed at B2B tech marketing, you’ve got to build your brand through an integrated approach that’s built around the marketing trifecta: content, media, and events.
All Analytics, the community for data management, business intelligence and analytics, was created to support the advancement of the analytics discipline.
The first standalone event will take place November 2016. There will be an expanded focus on games, entertainment, brand experience, and innovation after sold out inaugural event at GDC.
The winning content marketing program was for an integrated, multimedia program for CA Technologies. Learn more about UBM's content marketing services.
CIOs need vendors to act as a partner in developing a security strategy and educating users. Understand the product and its use case to determine which audience a vendor should approach.