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All of Facebook’s Ad Targeting Options

Mastering Facebook ad targeting is often difficult for B2B tech marketers. You know your audience is using the platform, but how do you find them?

Marketing Can Connect the Dots with IoT

Many marketers feel bewildered in the current IoT landscape. Consider the following tips to align data and analytics tools with the IoT devices.

IT Spending Expected To Pick Up In 2017

Many IT leaders didn't have high hopes their budgets would grow in 2016. But as they look ahead to 2017, optimism has taken hold!

Get Those Email Open Rates Up: Here's How

Are some of your email campaigns not performing as well as you’d like? Here are some ways to get contacts to open our emails and not just delete them.

The Fix Is In For Content Marketing

Content marketing is broken, and fixing it will require a whole new way of looking at content. Stop doing failed things just because they have momentum.