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Content Marketing Awards 2017 - Now Accepting Entries!

The 2017 Content Marketing Awards have opened and are now accepting entries through April 28, 2017. The CMAs award the best content marketing projects, agencies and marketers in the industry each year.

Customer Acquisition Is So 90’s

It’s about 6.7 to 7 times cheaper to keep a customer than it is to get a new one and yet we’re still chasing new customers.

2017 State Of The Game Industry Results

The Game Developers Conference polled more than 4,500 game developers to provide a snapshot of the games industry and illustrate industry trends ahead of GDC 2017.

All of Facebook’s Ad Targeting Options

Mastering Facebook ad targeting is often difficult for B2B tech marketers. You know your audience is using the platform, but how do you find them?

Marketing Can Connect the Dots with IoT

Many marketers feel bewildered in the current IoT landscape. Consider the following tips to align data and analytics tools with the IoT devices.

IT Spending Expected To Pick Up In 2017

Many IT leaders didn't have high hopes their budgets would grow in 2016. But as they look ahead to 2017, optimism has taken hold!

Get Those Email Open Rates Up: Here's How

Are some of your email campaigns not performing as well as you’d like? Here are some ways to get contacts to open our emails and not just delete them.

The Fix Is In For Content Marketing

Content marketing is broken, and fixing it will require a whole new way of looking at content. Stop doing failed things just because they have momentum.