MarketingProfs reached out to include UBM as a case study in their new ebook, Serving Many Content Streams with Few Content Creators: 4 Clever Ways to Create Without Going Crazy.
InformationWeek released the winners of the InformationWeek IT Excellence Awards at Interop ITX, and honored Kaiser Permanente for Overall IT Excellence.
As we prepare to bring together thousands of tech leaders who are passionate about the way their IT organizations are run, I want to highlight some of the new show programming we’ve added this year.
These finalists are making significant technological advancements in five critical areas of IT: cloud, data & analytics, DevOps, infrastructure, and security.
The 2017 marketing skills matrix compares the importance of various skills to marketing and how they vary significantly from market to market. See the top ranking skills in B2B and compare.
Technology marketers who are most successful with content marketing approach content creation differently when compared with their less successful peers.
At the Intelligent Content Conference, Ardath Albee spoke up about how to milk your personas and incorporate content effectively to reduce content waste.
The finalists for the InformationWeek IT Excellence Awards are companies that illustrate the most innovative and imaginative use of business technology.
Research report studies the content consumption habits of technology professionals and explains how and when content is used throughout the IT buying cycle.
Don’t fall into the common trap of treating lead nurturing as sending a series of emails. It’s much more that that. It's an ongoing conversation between you and the prospective buyer.