From a marketing standpoint, it can be frustrating (and a waste of money!) to see new leads from an event aging on the shelf. But solving the problem is actually easy! Read on to learn how to build a marketing communications strategy that will make the ROI of your next event skyrocket.
No one is perfect and we can't always afford (or spare the time) for a copywriter to check all of our writing. There are some grammar mistakes I'm frequently guilty of making or rules I just plain can't remember; then there are others that make me cringe or discredit a piece of content immediately. Here are my top five.
When you think about your content marketing strategy, you should be sure to make infographics a key part of the mix for educating prospects in a visually pleasing manner. Infographics are growing in popularity as marketers look to create content that is easy to consume and share.
Owned digital channels are invaluable, serving as a destination for people wanting to learn about your business. But to reach beyond your sphere of influence you have to leverage channels you don’t own and don’t have full control of.
The New York Times has dubbed a new term: live journalism. Live journalism is editors moderating panels at conferences, interviewing executives on stage and steering the conversation to provocative and relevant issues. What took them so long to discover this?
We believe that it’s never too late to refresh your marketing strategy. Meet with our experts at ITSMA's annual marketing conference on how you can address your marketing challenges and be more effective with your content marketing.
We’ve seen that the format you select to present your marketing messages can be almost as important as the content of the message itself, and each of the formats has different attributes when it comes to connecting with your audience. Choose wisely, and you’ll ensure that the IT pros who absorb your content will be more inclined to take the next step on the road to making a final purchasing decision.
Our understanding of analogies develops in early childhood. They help us build upon what we already know by offering a bridge to the next new idea. For marketers and other storytellers who may feel stuck on a particular piece of content, they are an incredibly useful tool.
In its 18th year, the event welcomed more than 11,000 of the most security-savvy professionals across the InfoSec spectrum – spanning academia, world-class researchers, and leaders in the public and private sectors. Boasting more than 110 innovative research-based Briefings presented by more than 190 researchers and speakers, as well as 70 in-depth Trainings, attendees of Black Hat USA 2015 experienced the most intensive schedule to date.
Marketing automation has been touted as the silver bullet for lead generation and pipeline management. It is the panacea for elevating the CMO to a seat at the board room table. Yet there are many cases when marketing automation doesn’t deliver on the promise. Here are four reasons why.
UBM Tech's Dark Reading Finds Security Professionals are in High Demand, Launches a Job Board for Career Hunters
"As the number and sophistication of cyber attacks increases, so does the demand for IT security professionals." UBM Tech has launched the Dark Reading Job Board (jobs.darkreading.com); a new career resource that allows Dark Reading to serve as a trusted resource for security recruitment.
When you’re blogging day in and day out, it’s easy to lose focus. You may wake up one day to realize your content marketing’s failed to connect with your audience. Here’s how to take stock and identify opportunities for growth.
This infographic provides highlights from Black Hat's attendee survey - covering top concerns, most time-consuming tasks, budget trends, and the fear of the Internet of Things. 460 top-level security experts were surveyed, including leading ethical hackers, IT security management, and technology developers.
Sometimes the medium is the message. How you present information to potential customers matters. UBM Tech’s 2015 Content Connects research study looks at the content consumption preferences and habits of business technology professionals. Here we share a handful of the most popular formats and best practices for each + how to avoid epic fails.
Black Hat released its first-ever research report, which highlights the trends and pitfalls of the InfoSec world with responses from one of the most security-savvy audiences in the industry. The 2015 Black Hat Attendee Survey reveals a significant gap between the priorities and concerns as well as the actual expenditure of security resources in the average enterprise.