These eight resolutions can result in more effectively finding and engaging leads as well as optimizing customer engagement to drive pipeline matriculation and revenue growth.
InformationWeek recently interviewed three vendor executives who spend their professional lives building and sustaining business-oriented user groups. Here's what we learned about this symbiotic relationship.
As marketing has been transformed by the digital revolution, so has the role of the Chief Marketing Officer. Here are four skills a CMO must employ if they want to succeed.
In the modern enterprise, chief information security officers need a broad mandate over security and risk management across all operational silos, not just the datacenter.
Hopefully during the year and through your marketing endeavors, you did testing. It’s scary to start something new – who knows how it will work, right? Email testing is a great way to start testing the way you do things in your marketing campaign.
PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices.
Want to extend your brand and keep customers engaged? Go native. If the content is truly useful and provides helpful information that educates your audience, then your native advertisement can have real legs.
Don’t waste your audience’s time by missing the communication mark. Instead, take the opportunity to add leads to the top of your funnel and escort others further along in their buying process by making your webinar ROCK.
Marketers everywhere should rejoice that new, sophisticated designs are coming to PowerPoint. With Designer and Morph, Microsoft PowerPoint users now have expanded and simplified design options to give their presentations a more polished and cinematic effect.
The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs.
I attended ITSMA’s Annual Marketing Conference earlier this month and one message came through loud and clear: Despite the plethora of technology platforms, measuring marketing effectiveness is a difficult task and wrought with danger if you don’t do it accurately.
We work with many vendors to create content that gets read and shared on InformationWeek, Network Computing and Dark Reading. Here are some of the best practices we use to help our partners produce content that works seamlessly within our own editorial.