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User Groups Matter To Vendors: Here's Why

InformationWeek recently interviewed three vendor executives who spend their professional lives building and sustaining business-oriented user groups. Here's what we learned about this symbiotic relationship.

The 4 Skills Every Successful CMO Possesses

As marketing has been transformed by the digital revolution, so has the role of the Chief Marketing Officer. Here are four skills a CMO must employ if they want to succeed.

How CISOs Can Change The Game of Cybersecurity

In the modern enterprise, chief information security officers need a broad mandate over security and risk management across all operational silos, not just the datacenter.

New Year, New Tests!

Hopefully during the year and through your marketing endeavors, you did testing. It’s scary to start something new – who knows how it will work, right? Email testing is a great way to start testing the way you do things in your marketing campaign.

The Best Monitoring and Measurement Tips of 2015

PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices.

Native Advertising: Embed Your Content for Best Results

Want to extend your brand and keep customers engaged? Go native. If the content is truly useful and provides helpful information that educates your audience, then your native advertisement can have real legs.

How NOT to Be Part of the Tech Buy

Knowing how the tech buy goes down can go a long way toward garnering new customers. As can knowing what NOT to do. Here’s a closer look at a few “don’ts.”

Make Your Next Webinar ROCK

Don’t waste your audience’s time by missing the communication mark. Instead, take the opportunity to add leads to the top of your funnel and escort others further along in their buying process by making your webinar ROCK.

PowerPoint is Going To Get A Lot Less Boring in 2016

Marketers everywhere should rejoice that new, sophisticated designs are coming to PowerPoint. With Designer and Morph, Microsoft PowerPoint users now have expanded and simplified design options to give their presentations a more polished and cinematic effect.

How The Tech Buy Goes Down…And How to Nurture It  

The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs.

How We Should Be Measuring Marketing Effectiveness - But Aren't

I attended ITSMA’s Annual Marketing Conference earlier this month and one message came through loud and clear: Despite the plethora of technology platforms, measuring marketing effectiveness is a difficult task and wrought with danger if you don’t do it accurately.

12 Best Practices For Contributed Content

We work with many vendors to create content that gets read and shared on InformationWeek, Network Computing and Dark Reading. Here are some of the best practices we use to help our partners produce content that works seamlessly within our own editorial.