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How To: Make Event Sponsorships More Effective

Right after the new year, I had the opportunity to sit down with a few of my UBM Tech colleagues to talk about the many industry events that we're producing this year, and how tech marketers can best leverage large-scale events to their best advantage. Our goal: To share with other event marketers the winning strategies and tactics that have worked for a countless number of UBM Tech’s event sponsors and exhibitors.

2012 Resolution: Maximize Your Exhibit Marketing Program

I know. I know. Here’s another blog post related to making new resolutions for 2012. I had to do it because one of my resolutions was to blog more frequently and this my marketing friends, is my first step. So why don’t you help me out and read this for the reason that in order to move forward, we must look to the past.