Right after the new year, I had the opportunity to sit down with a few of my UBM Tech colleagues to talk about the many industry events that we're producing this year, and how tech marketers can best leverage large-scale events to their best advantage. Our goal: To share with other event marketers the winning strategies and tactics that have worked for a countless number of UBM Tech’s event sponsors and exhibitors.
Following a very successful show in September 2011, here are some post-InformationWeek 500 Conference observations about sponsor event activities that can make these events even more successful the next time around. Or to help new sponsors for next year get off on the right foot.
Have You Thought About Simulcasting?