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Snapchat As A B2B Marketing Tool

Testing this social media outlet as a new strategy to implement awareness growth for a technology event.

Infographic: Social Media Cheat Sheet for Image Sizes

Ready for a new bookmark? WeAreTop10 compiled a new cheat sheet with all of the images sizes for some of the most popular social media sites (Facebook, Google+, Twitter, etc.). You'll want to keep this one handy for the next social campaign you have lined up.

Customer Acquisition Is So 90’s

It’s about 6.7 to 7 times cheaper to keep a customer than it is to get a new one and yet we’re still chasing new customers.

All of Facebook’s Ad Targeting Options

Mastering Facebook ad targeting is often difficult for B2B tech marketers. You know your audience is using the platform, but how do you find them?

Keys to B2B Content Marketing Success

There were more than five tech marketing insights that came up throughout the '5 Keys To B2B Content Marketing Success' webinar. Here are my top Q&As.

6 Tips For Marketing Tech Virtual Events

Experimenting with an unfamiliar tool or a new vendor can be daunting, which is why we’ve assembled some marketing tips from successful virtual events.

The Best Monitoring and Measurement Tips of 2015

PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices.

How to Host a Successful Twitter Chat

I did a significant amount of research prior to my first Twitter chat for UBM Tech. Here are my Twitter chat pro-tips so you don’t have to rely on luck for success.

How to Reach Audiences Beyond Your Owned Channels

Owned digital channels are invaluable, serving as a destination for people wanting to learn about your business. But to reach beyond your sphere of influence you have to leverage channels you don’t own and don’t have full control of.