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Top 7 Tips on How to Make Headlines from the Expo Floor

Conventions can be overwhelming, but your media strategy doesn’t have to be. As you’re planning your event schedule for the upcoming year, consider these PR tips for a successful launch from the expo floor:

UBM Tech Announces Tech Marketing 360, an OMS Event

Tech Marketing 360 is a premier event for tech marketers intended to educate, inspire, and grow the tech marketing community with a 360 degree vision into the disrupted world of technology marketing. Educational sessions will highlight the successes and failures of the best marketers in the industry, and targets senior-level marketers across all technology verticals for socializing and sharing of best practices in an intimate venue.

A 14-Tweet Press Release? Genius.

Amazon created buzz among the denizens of Twitter (read: important target market) when it issued 14 tweets about the new Kindle Fire HDX, earning themselves a lot of extra attention from high-influence, well-connected social media and marketing gurus.

Online Discoverability Tips

How do you ensure that your target audience sees your intended communications? PR Newswire Vice President of Content Marketing, Sarah Skerik, shared her tips around press releases, and how you can get them promoted so your target audience will see them.

IoT World to Increase Intelligent Connections Everywhere

IoT World launched as a new online community devoted to the coming wave of intelligent connected devices. The website will consist of blogs, message boards, live chats, videos, whitepapers and other educational resources to help readers track the evolving technologies, standards and market dynamics of the Internet of Things.

The Top 10 Reasons To Send A Press Release

Much of the discussion about press releases lately has centered on the role they (may or may not) play in influencing search results, and Google’s new guidelines for links within press releases. With all the focus on links lately, it’s important to not lose sight of all the other reasons to send out a press release. Here are our top 10!

Record Breaking Black Hat USA 2013 Wraps

Today, Black Hat, the world’s leading information security event series, announced record-breaking attendance for last week's Las Vegas event, revealing 2014 dates for an expanded Black Hat USA and a new Black Hat Asia event.

UBM Tech’s InformationWeek and EE Times Win ASBPE Awards

UBM Tech announced InformationWeek and EE Times were both recognized for editorial excellence by the American Society of Business Press Editors (ASBPE). The award competition recognizes outstanding work by business-to-business, trade, association and professional magazines and digital media.

UBM Tech Intelligence Shows the Technology Buying Process is Accelerating

"We have been conducting research on the technology purchase process for more than ten years," said Amy Doherty, Research Director, UBM Tech. "Today our research shows that the technology buying process is accelerating and technology vendors must be part of the purchase process earlier than ever before. Additionally, our report outlines that technology marketers must understand both the business and technology factors that trigger a new buying process, how IT buyers justify their investment as well as the criteria used in the final selection."

UBM Tech's Patrick Mannion Promoted to Vice President/Brand Director Electronics Group

UBM Tech today announced that Patrick Mannion has been promoted to Vice President/Brand Director Electronics Group. In this newly created role, Mannion will be responsible for the direction and growth of all of the company's electronics brands that serve design engineers and the electronics industry with essential business and technical information.

UBM Tech Unveils the New EE Times, the Center of the Global Electronics Engineering Community

UBM Tech today announced the launch of the new EETimes.com, the community powerhouse engaging the global electronics industry. The completely restructured platform provides an environment that brings the audience into the conversation through moderated discussions, blogs, and social media, giving the community equal share of voice with content experts.

Carol Wilson Takes On Key Role at Light Reading

UBM has appointed Carol Wilson as Editor-at-Large of Light Reading. Wilson is returning to Light Reading to be part of a major overhaul of the publication as it unveils a new design, additional multimedia functionality, and greater engagement with the global communications industry community.

3 Tips for Formatting Press Releases for Maximum Online Readership

There are three important lessons for marketing and public relations professionals in crafting effective press releases and other digital messages to be gleaned from the Financial Times’ launch this week of FastFT, a short-format news service.

UBM Tech Sponsors The Avnet Technology Marketing Summit

UBM Tech announced it is the presenting sponsor of the Avnet Technology Marketing Summit an exclusive two-day conference focused on bringing together distribution sales and channel leaders and their marketing/communications members from supplier partners across Avnet, Inc.’s operating groups, which will take place May 20-22, 2013 in Scottsdale, AZ.