Today UBM Tech launches Create, a new marketing services business optimized to leverage its leading channels of paid, earned, and owned media in order to provide a complete integrated marketing experience. The name embodies the innovative marketing ideas, concepts and solutions the new organization conceives and delivers to clients. Create will operate as a boutique services arm of UBM Tech, offering a suite of services developed explicitly for today’s technology marketer.
Since 1991, the Best in Test Awards have recognized the best in test products and test professionals. Finalists are first selected by the editors of EDN and then the EDN community will vote online to determine the final winners. Winners will be announced during the Best in Test 2014 Awards Ceremony, January 29, 2014—held in conjunction with DesignCon.
UBM Tech's Insurance & Technology announces the 2013 Elite 8 honorees, a list of the eight insurance leaders, selected for their ability to combine smarts, experience, vision, creativity and common sense in order to help their teams overcome budget limitations, regulatory restrictions, technological uncertainty and cultural resistance to drive productivity, profitability and growth.
Tech Marketing 360 is a premier event for tech marketers intended to educate, inspire, and grow the tech marketing community with a 360 degree vision into the disrupted world of technology marketing. Educational sessions will highlight the successes and failures of the best marketers in the industry, and targets senior-level marketers across all technology verticals for socializing and sharing of best practices in an intimate venue.
The world of printed circuit board layout is changing rapidly, from increasing signal speeds and smaller, lighter flex circuits; to newer materials and standards; to collaborative, cloud-based design tools to enable design teams do more. The humble PC board, along with its layout and manufacture, has become as tightly coupled to a successful system design as it has to the choice of components, software, topology, and user interface.
Both of these new design areas are devoted to helping all players involved to track, understand, discuss, and respond appropriately to the constantly evolving matrices of change that affect their ideas, designs, and overall business success
Light Reading is to host the inaugural Big Telecom Event in Chicago, June 17-18, 2014, to bring real-world, cutting-edge technology demonstrations and insight to the communications service provider executives currently facing some of the toughest decisions of their careers. Combining the educational power of interactive conference sessions devised and hosted by Heavy Reading’s stable of experienced industry analysts, with multi-vendor interoperability and proof-of-concept networking and application showcases, the event sports the tagline “Specs & Plugs & Rock & Roll.”
For marketing, communications and agency executives, this is an exciting time, full of new opportunities. But it’s also overwhelming: who has time to keep up with all these changing technologies? The premise behind Realtime Marketing Lab is that in one day, you’ll be able to explore the latest realtime tools and technologies in a fun, hands-on environment.
UBM Tech’s Dr. Dobb’s now has an app for Windows Phone. A Dr. Dobb’s reader, Abdalla Massani, took on the task of writing an app for the Windows Phone platform that duplicated the functionality of the Dr. Dobb’s iPhone App. The new app allows users to customize the menu topics based on interests: C/C++, Mobile, .NET, Parallel, Security, Web Development and more.
InformationWeek just published its 25th annual InformationWeek 500 ranking of the most innovative users of information technology. This year, it's an event that is as much about change as it is about tradition. Read the issue highlights and some of what's new this year.
IoT World launched as a new online community devoted to the coming wave of intelligent connected devices. The website will consist of blogs, message boards, live chats, videos, whitepapers and other educational resources to help readers track the evolving technologies, standards and market dynamics of the Internet of Things.
InformationWeek was recognized this week for editorial excellence by PRSourceCode at the 2013 Top Tech Communicators Awards. The award competition recognizes leading news outlets, journalists and PR agencies.
Today, Black Hat, the world’s leading information security event series, announced record-breaking attendance for last week's Las Vegas event, revealing 2014 dates for an expanded Black Hat USA and a new Black Hat Asia event.
UBM Tech announced InformationWeek and EE Times were both recognized for editorial excellence by the American Society of Business Press Editors (ASBPE). The award competition recognizes outstanding work by business-to-business, trade, association and professional magazines and digital media.
InformationWeek Healthcare released this year's Healthcare CIO 20, a list of the 20 most influential and accomplished technology leaders driving change in health IT. This is the third year editors of InformationWeek Healthcare have compiled this distinguished list of IT decision makers, selected for their ability to balance practical realities, like government regulatory requirements that dominate the short-term tech agenda, with a sense of purpose.
"We have been conducting research on the technology purchase process for more than ten years," said Amy Doherty, Research Director, UBM Tech. "Today our research shows that the technology buying process is accelerating and technology vendors must be part of the purchase process earlier than ever before. Additionally, our report outlines that technology marketers must understand both the business and technology factors that trigger a new buying process, how IT buyers justify their investment as well as the criteria used in the final selection."