The Technology Content Marketing 2018: Benchmarks, Budgets & Trends report looks at how tech marketers have changed their content marketing practices.
Research delves into how game professionals spend their budgets, the platforms that get top priority and the primary drivers behind their spending.
The 2017 Tech Event Marketing Insights Report studies the behavior of technology professionals around industry events – before, during, and after an event.
Technology marketers who are most successful with content marketing approach content creation differently when compared with their less successful peers.
Research report studies the content consumption habits of technology professionals and explains how and when content is used throughout the IT buying cycle.
Our goal with our Display Advertising Best Practices guide is to help tech marketers and advertisers better plan the display ads that they create to make their display campaigns more effective. We cover how to set your campaign goals, track your display ads’ performance, and breakdown the attributes and best practices.
To succeed at B2B tech marketing, you’ve got to build your brand through an integrated approach that’s built around the marketing trifecta: content, media, and events.