Discovery is a vital component to generating visibility for your organization’s messages. Read more to understand the three components of message discovery, and how they all work together to deliver visibility for the messages your organization issues.
A lot of search engine optimization professionals are incorporating PR tactics into their optimization strategies these days, and there’s a very good reason for this trend: the search engines are placing premiums on authentic earned media. Earned media credibility occurs when content generates social shares and develops high-quality website traffic - it’s a good idea to be thinking about how to encourage social sharing. Here's how.
Business media organizations have been offering varying flavors of marketing services for their customers for years. In the last few years, however, there has been a lot of refining of what to offer, how to deliver those offers and programs, and how to measure and optimize to deliver the greatest customer ROI.
In her blog, Marissa Mayer, CEO of Yahoo stated, “We are thrilled to announce our partnership with Twitter to bring Tweets directly into the Yahoo! newsfeed.” So what does this move mean for communicators?
B2B media and marketing professionals have to rethink how we serve professionals to attract new customers and create new products and revenue streams. One of the most effective ways to make this happen is through customer modeling: using data, insights and targeted marketing techniques to unlock new opportunities.
Busy developers don’t always have the luxury of time to pull information like algorithm descriptions, language implementations, or software development news from multiple online sources.
In this week's chart, from our Social Media @Work report, we see the the jump of social media's importance in the marketing space and why it's critical that marketers don't get left behind.
Although it wrapped over a month ago, Online Marketing Summit has continued to stir up buzz in industry circles. One of the most compelling themes this year was the concept of the Modern Marketer - and what exactly it means to be a successful contributor in today's enterprises.
In this week’s chart, we see the shifts in technology marketing objectives from 2012 to 2013. It’s evident that Demand Generation, Increased Revenue and Branding/Awareness will continue to be the top three priorities for technology marketers, but there are notable differences in priorities from year to year.
We are all learning about the power of smart, high-value content to help our customers and prospects do their job and add value to their research and info needs – aka “Content Marketing.” With hundreds of thousands of dollars invested in our corporate web sites, and countless hours and resources on content creation, we all want to know - what’s working?
Join us in sunny San Diego for Online Marketing Summit next month so you can take what you’ve learned back with you to your organization and impress your boss! Still need convincing? Here are the Top 5 Reasons why you should attend.
How do tech marketers know if they’re truly providing what their prospects want? This infographic “The Top 3 Mistakes of Tech Vendor Content,” illustrates exactly what marketers need to avoid.
As Vice President of Marketing for ProfitBricks, an upstart global cloud infrastructure provider, William Toll drives the marketing strategy and implementation for this German-based company bringing a new approach to virtualized data centers. We had a chance to experience their U.S. launch first hand, and wanted to share the learnings with other tech marketers.