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Content Connects Peers

In late fall of 2013, UBM Tech conducted the Content Connects Research survey of nearly 250 business technology professionals to determine the types of content they rely on to make purchasing decisions. This presentation reveals our survey findings and offers a number of tips on how to differentiate your brand with materials that leverage the power of peers' influence, and, in turn, increase sales.

7 Ways to Leverage the Power of Social Influencers

Consumers have developed a heightened awareness of traditional marketing tactics and look to their peers as a trusted source of information. Brands are now harnessing the power of those influencers for a return on investment that goes beyond retweets and Facebook likes. Here are some of the valuable strategies to help target and tap into your social influencers.

What is PR & How Does it Relate to Marketing & Social?

At its core, PR today hasn’t changed – it’s still about influencing opinion and behavior. However, the mechanisms for building awareness and influencing opinions have changed dramatically.

Tech Marketing Progress: An Inside Perspective

I had the pleasure of interviewing Gayle Wolski, UBM Tech veteran of nearly 10 years and insider to all things Tech Marketing 360. We spoke about her background, the technology marketing space, and Tech Marketing 360 from a first-timer's perspective because, well, I’m going to be a first timer at the conference.

2014 Digital Marketing Priorities Report

The 2014 Digital Marketing Priorities Survey was commissioned by Create Your Next Customer and executed by IT Marketing World to identify trends and best practices for today’s digital technology marketers.

Why Most Companies Renovate Instead Of Innovate

Innovation is thrilling when it actually happens in a business, but all too often it's the emptiest of buzzwords. Innovation breakdowns often get blamed on IT, marketing, and the C-suite being out of sync. Yet the 2013 InformationWeek Global CIO survey of IT executives downplayed that explanation.

Data Fog Blinds Marketers

“Companies are caught in a data fog, and they'll probably stay there for a few years.” I can’t disagree with his insights into how B2B marketers are struggling to analyze their customer data and glean useful information.

My Dearest Spammer

No one likes spam. I get hundreds of these emails and calls a week. From people at real companies, mind you. And trust me when I tell you that I'm not alone in thinking that this approach cripples their credibility and increasingly delegitimizes their business. What follows is a proposal for how to end this behavior (with or without the cooperation of the offending parties).

Vendors Must Cater To Developers Or Die

Technology providers need to realize that the procurement game has fundamentally changed. The new reality: software is eating the world. As a result, guess who has the power? Software developers.

Health IT Growing Rapidly Through 2017

The North American health IT market will grow at a compound annual growth rate of 7.4% to reach a total value of $31.3 billion in 2017, compared to $21.9 billion in 2012, the research firm Markets and Markets predicted in a new report.

3 Ways Digital Communications Can Build Trust in Financial Services

The financial services industry’s reputation is still in recovery from the 2008 economic crisis, but digital communication is creating new opportunities for building credibility and authenticity. Here are several communications tactics that financial institutions can incorporate to build trust and loyalty among existing and potential clients.

5 Ways Mobile Marketers Can Hold Consumers' Attention

No one pays attention anymore. And it's no wonder. According to Google, 81 percent of consumers use multiple devices simultaneously. So, how do you capture people's attention and imagination?

The Five Greatest Superpowers of Moderator Superheroes

One of the most critical decisions you can make to ensure a successful live event is the selection of moderator or host. Aside from the obvious skills any moderator should possess – knowledge of subject, public speaking skills, etc. – there are five "superpowers" you should demand when deciding on your moderator.

6 Trade Show Marketing Fails

For most marketers trade shows are one of the single biggest expenditures in your marketing mix. I spend a lot of my time working with our customers to help hone their event strategies and ensure their exhibit dollars are well spent. Here are the top ways to waste money exhibiting at a trade show: