How do you grab your prospects attention and maintain it from their first tentative inquiries all the way through their ultimate buying decision? Follow these guidelines to develop content that resonates with prospects whether they're just researching, narrowing down their options, or are justifying a purchase decision.
Digital communications are incredibly measurable. Marketers know which websites refer the highest quality traffic to their own sites, and they know which pages on their websites do better job of converting visitors into customers. Many details about the behavior of visitor behavior before, during and after a website visit can be captured. This post discusses the “long click” – a golden opportunity for PR and Marketing teams.
Our latest infographic shares results from the InformationWeek 2014 Strategic Security Survey. The infographic assesses the current state of security programs, where organizations are focusing their security efforts, and how IT is adapting to current threats and trends.
Welcome to big data facts, the sequel. How do you define big data? And what does it mean to your organization? Consider these divergent observations from industry leaders.
I know I’m not the only one who ignores Google+ as a marketing tool. Despite the fact that I’ve seen more tech event registrations come from Google+ than LinkedIn, and know that promoting content on the platform can raise search rankings, I haven’t even attempted to use it in a professional context. That marketing skepticism may change as Google recently made analytics data available for Google+ pages.
As more marketing execs have a say in buying software, the need to "know thy data" will drive decisions. But how is a modern digital marketer supposed to make an informed buying decision? Here are the three steps - and tactical supporting tips - to help with your decision.
Twitter’s new design – mirroring Facebook’s layout and emphasizing visuals – reinforces the importance of using multimedia elements in communications. However, the new layout offers more opportunity for brands than initially meets the eye.
Google recently changed their search engine results pages in an attempt to further optimize for mobile devices. This is an important change that emphasizes the need to properly optimize for placement of search terms (keywords) as well as for length.
What does realtime marketing really mean to marketers? Are marketers seeing tangible benefits from realtime marketing? These are some of the questions raised from a new study published by Evergage.
The three top challenges marketers still face are measuring results and ROI (45%), building an audience (42%), and generating engagement (27%). While nearly half of businesses struggle to measure their success and ROI, they feel their presence on the social network is mandatory.
Create’s Robyn Duda, vice president of events, recently chatted with Expo Daily about the things she has learned while building out a custom events unit. In 2013, UBM Tech reorganized its marketing services unit into what is now called Create. In this interview Duda shares five of the key things she has learned from building out a team dedicated to custom events.
The companies that control our attention do so without any transparency. We build our understanding of ourselves and the world around us through the stories we tell, and if algorithms only reinforce certain types of stories, it reduces our understanding of ourselves and our communities.
Content marketing is a top priority for B2B tech marketers for good reason: IT professionals use an average of 8 types of information formats or sources for their jobs. How to keep pace?
Facebook announced some new changes to their business pages, one of which caught my attention as a marketer. The new Pages to Watch feature will allow you to track the performance of your competitors.
Digital business is a work in progress -- it's only barely started at most companies. So it's the right time to ask hard questions about IT's role in that digital transformation, and whether IT's doing enough to drive it. Here are eight questions to ask, along with some of the speakers who will explore them at InformationWeek Conference on March 31 and April 1 in Las Vegas. We hope you'll join us there.