Producing content can have its challenges at times. Producing newsworthy content for a well-established brand even more so. To create newsworthy content, Marketing and PR have to work side by side to string together singular initiatives into one impactful campaign. What does this process entail?
From overeager marketing to the need for differentiation, vendors often overstate a product's capabilities. Vendors and buyers alike need to be more honest with each other -- and themselves.
CIO Jonathan Feldman shares how marketing pros and the technologists who support them are killing IT buyers with irrelevancy and no opt-in. Quit it, or risk the black hole.
Websites are an important extension of a brand. They serve as a "living” communication tool used to convey information, entice action, and showcase products. At UBM, the Game Group has a website dedicated to exhibitor and sponsorship opportunities. I decided it was time to take on the task of upgrading the archaic site 'Join the Game Network.'
InformationWeek's annual 2015 IT Outlook survey finds that 74% of tech pros see a rising demand for IT inside their companies in the next year; however only 56% expect their companies to increase their budget.
The results from our third annual technology marketing priorities survey show that trade shows and events, and content creation are the most successful marketing tactics. Download the research to learn about tech marketing priorities, challenges, budgets, and much more!
For those of us finalizing our strategic communications plans, we have inspiration in the form of predictions and trends to watch, sourced from PR and marketing thought leaders at a recent roundtable.
Top marketing trends for social, mobile, advertising, and digital analytics. After winning the budget away from traditional channels like print and television, digital marketers now have to make it count. Michael Lummus, director of digital marketing solutions at Teradata, shared some of the ways data and technology are being integrated to drive competitive advantages, and where he expects to see the most change in the coming years.
“One of the reasons I hate the word omni-channel is that it encourages us to be everywhere, and no one can,” says Rose. “We must pick and choose strategically.”
Our latest infographic series results from the InformationWeek 2014 State of the Enterprise Data Center Survey. The infographic assesses the current state of data centers, explores data center resource constraints, and reviews efforts to monitor, manage, and measure IT and data center systems.
The biggest opportunity for content marketing is developing Moments Of Inspiration (MOI). An MOI uses an implied call to action, which is when users create their own action such as “How can I help?” But how would this work for B2B tech marketing?
Organizations and companies who need publicity may get more exposure by doing a feature story rather than issuing a straight news releases. Marketers who want their content to resonate with audiences should pay heed to these tips by Fred Ferguson, the former manager of PR Newswire’s Feature News Service.
UBM Tech polled 1000+ tech professionals to learn about their event actions and preferences. Based on their answers, we compiled the list of marketing tools you need to engage tech buyers - from the office, to events, and back.
A new study conducted by Forrester shows that B2B marketers still aren’t seeing results from content marketing. The source of the problem? Companies aren't focusing on the issues their customers are facing.
Buffer's article about maximizing click-rates provides one of the most extensive lists of headline formulas (yes - formulas) I've seen. I won't list all of the awesome ideas the blog post shared (I encourage you to check them out as you have time), but below you'll find a few of my favorites.