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Content Marketing Rules the Tech World

In this white paper, we'll discuss how to nurture your prospects by introducing them to the right content, in the right form, and at the right time.

Clorox CIO: Driving The New Customer Experience

Clorox CIO shares how a strong relationship with the marketing department can put tech professionals in the front seat when it comes to improving consumer experiences.

6 Tips For Marketing Tech Virtual Events

Experimenting with an unfamiliar tool or a new vendor can be daunting, which is why we’ve assembled some marketing tips from successful virtual events.

B2B Content That Gets Results: 5 Quick Tips

Develop content that resonates with tech prospects whether they’re just researching, narrowing down their options, or justifying a purchase decision.

Stop Scaring Off Readers With Weak Titles

In the world of lead gen, subject lines will be the determining factor on how many people click on your white paper, research report or other asset. How can you make sure that your subject lines and other titles will generate interest instead of causing a potential lead to go on to something else?

8 Secret Habits Of Successful CIOs

CIOs today must keep the lights on, but also transform the business to meet the demands of real-time customer requirements. How do they stay productive? What secrets keep them ahead of the game? 8 insights marketers need to reach them at the right time and place!

Getting Ahead of the Curve: Pre-Event Marketing Research

You can go a long way toward ensuring the success of your presence at a technology event by doing your homework and engaging in a host of marketing activities well before the curtain rises. Here are a few tips on how to make it all work.

User Groups Matter To Vendors: Here's Why

InformationWeek recently interviewed three vendor executives who spend their professional lives building and sustaining business-oriented user groups. Here's what we learned about this symbiotic relationship.

Make Your Next Webinar ROCK

Don’t waste your audience’s time by missing the communication mark. Instead, take the opportunity to add leads to the top of your funnel and escort others further along in their buying process by making your webinar ROCK.

How The Tech Buy Goes Down…And How to Nurture It  

The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs.

How We Should Be Measuring Marketing Effectiveness - But Aren't

I attended ITSMA’s Annual Marketing Conference earlier this month and one message came through loud and clear: Despite the plethora of technology platforms, measuring marketing effectiveness is a difficult task and wrought with danger if you don’t do it accurately.