The 2017 Tech Event Marketing Insights Report studies the behavior of technology professionals around industry events – before, during, and after an event.
The 2017 marketing skills matrix compares the importance of various skills to marketing and how they vary significantly from market to market. See the top ranking skills in B2B and compare.
Research report studies the content consumption habits of technology professionals and explains how and when content is used throughout the IT buying cycle.
Don’t fall into the common trap of treating lead nurturing as sending a series of emails. It’s much more that that. It's an ongoing conversation between you and the prospective buyer.
To succeed at B2B tech marketing, you’ve got to build your brand through an integrated approach that’s built around the marketing trifecta: content, media, and events.
Why create tech content if it's not discovered beyond its first posting? We’ve learned a few best practices through programs running on our IT media brands.
Clorox CIO shares how a strong relationship with the marketing department can put tech professionals in the front seat when it comes to improving consumer experiences.