The success of our social media efforts is the result of steady, hard work from a dedicated team, a clear vision and strategy, no fear of interaction with our audience, quick reactive fingers, and most importantly a good eye and witty sense of humor.
Facebook has been weeding out of our newsfeeds some viral content of little authority or relevance. Learn about the end of click-baiting headlines and what your prospects really want from social content.
The social network companies can make (and have made) significant changes to their platforms, increasing and decreasing visibility for brands seemingly at the drop of a hat. Here are four ways brands can safeguard their online visibility and social network traction.
Ever since Facebook changed its algorithm in December to determine what users see in their news feeds, businesses have complained about a sharp decline in the number of people they reach with their posts.
Facebook announced some new changes to their business pages, one of which caught my attention as a marketer. The new Pages to Watch feature will allow you to track the performance of your competitors.
B2B marketers may not have always seen the best returns from advertising on Facebook, but the social media giant is unveiling a news reader app, Paper, that could be a great platform for exposing content marketing assets.
This week's chart illustrates how dramatically Facebook's paid ads increase organic and viral reach. It also shows why Facebook might not be the right platform to accomplish your marketing goals.
Millions of people interact with business pages on Facebook every day, and more than half of them are accessing these pages via a mobile device. Are you taking advantage of this trend – or are you missing out on this opportunity to fully connect with your target audience?
PR News and PR Newswire surveyed 452 communications professionals about their use of multimedia in press releases and social platforms, as well as their plans for 2014. Here are the findings in a great new infographic-