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Research-Based White Paper: Four Pillars of Successful IT Events

Following up on last year’s UBM Tech Executive Event research survey, we conducted a similar research project early in 2014; this time, querying nearly twice as many IT professionals—almost 600 in all. This white paper shares some of that research, and also provides valuable tips that will help you build lasting relationships and achieve high-impact customer conversations at executive events.

The Pillars for Effective Face-to-Face IT Events

UBM Tech conducted an online survey of nearly 600 business technology professionals who attend IT industry events to determine why they attend, and what their expectations are from vendors before, during, and post event. One of the key findings revealed that IT professionals attend an average of only 4 events annually to gather in-depth information on emerging technologies, network with their peers, and learn about new products and services to help them make smart decisions for their businesses.

Technology Executive Event Preferences and Dislikes

Executive events are a valuable marketing tool that can help you build relationships with new customers while deepening long-term connections with existing ones. Best practices gained from years of experience can help determine the difference between a highly successful event and one that falls short of achieving its intended results.

In this research-driven whitepaper by Events Editor in Chief Brian Gillooly, we share with you the things we’ve learned over the years, underscored by a few valuable tips that will help you drive results via high-impact customer conversations at executive events.