Infographics played a larger role than ever in Create Your Next Customer’s 2014 visual storytelling efforts. Looking back, they provide a great snapshot of the year’s big marketing and technology trends from our longer research pieces.
Many tech marketers (myself included) regard the new year with more than a little apprehension. The expiration dates on your best content marketing pieces are fast approaching, and another year of content planning and creation is upon us. Here are some strategies to extend the shelf life of your content.
“One of the reasons I hate the word omni-channel is that it encourages us to be everywhere, and no one can,” says Rose. “We must pick and choose strategically.”
Part One of a conversation with CMI’s Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey and their implications for marketers. The conversation gives some insight into the “state of the state” of content marketing at many organizations, with a particular focus on barriers to success.
Everyone is talking about mobile marketing, so we conducted a survey to find out exactly how our audience of business technology professionals are consuming content via mobile devices. The results give tech marketers a much clearer picture as to where and how to allocate their budget for mobile marketing.
More than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention. Why are so many of us still on the sidelines?
Earned media mentions are the golden ring for many PR programs. News coverage garners attention, fuels social amplification, builds brand credibility and as it so happens, influences buyers. Here are three ways to leverage your earned media.
Marketers are churning out more content marketing than ever, but measuring the ROI of their programs continues to be a challenge for many btob marketers. Only 21% of btob marketers are successful at tracking ROI!
Fast facts to help marketers understand the importance of online training and education for Electronics Engineers.
Individual message performance, whether we’re talking about press releases, blog posts or even social media updates, can reveal important information about audience preferences and the effectiveness of a specific message.
The majority of b-to-b marketers are using content marketing, but only 35% have a documented strategy according to a new study released by the Content Marketing Institute and Marketing Profs. The results are a sign that many of us b-to-b marketers still have a ways to go when it comes content marketing. Especially since the research shows that a documented content management strategy pays off.
According to the Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank. Content quality is the recurring theme of the study, which offers important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web.