Trade shows are meccas of newsworthy announcements because they provide the perfect launching pad to reveal new products, offer thought leadership from industry experts, and validate industry trends with awards. How do you craft an announcement that capitalizes on the newsworthiness of an event without being buried by it?
Sponsoring industry events can go a long way in helping to achieve your marketing goals. Our experts take a look at some of the best practices to observe in order to ensure maximum ROI across your integrated industry event activities.
Join UBM Tech's Stephanie Stahl and Amy Doherty for our upcoming 30-minute webinar to hear the results of the 2015 Content Connects research report and data that can help improve your content marketing strategies and increase sales.
UBM Tech's new annual Content Connect Research studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measures the actions that content inspires.
Although SlideShare has been around for nearly ten years, marketers are only beginning to tap the true potential of this powerful lead gen tool. Similar to YouTube, the platform’s native audience is the tip of the iceberg in terms of potential views.
With all of the changes and its ubiquitous nature, some critics claim blogging is dying. We disagree, of course. Blogging retains – and continues to expand on – its value.
This post will dissect how the headline for a press release can drive readership and engagement if done correctly. This insights apply to all outbound content marketing so read ahead for a few tips to get you started writing headlines with impact.
Webinars are the next best thing to meeting your prospects in person. Download the pdf to learn six best practices to help you keep your webinar attendees tuned in.
Infographics are an important part of your marketing mix. In fact, they are the fastest growing content marketing tactic for the second year in a row! These are 3 tips to putting infographics to work.
Original research helps you understand your customers’ business challenges, purchase plans, and perceived barriers to adoption. Download the best practices executive brief to learn how to get started on your on research, and make sense of your results!
When well crafted, a slide deck can help speakers tell a story that inspires their audience. However, the all-too-common response to yet another PowerPoint presentation is a sea of dull-eyed stares. In the first post of this Making Your (Power)Point series, I’ll review my six-step process to creating a presentation that truly caters to your audience.
These are a summary of the themes and ideas that resonated during Content2Conversion. The first of four themes is that the buyer's journey is never linear which means that marketers need to enable buyers to back-up, skip, drop-out and re-enter the process.
UBM Tech's VP, Content Marketing, shares her checklists for producing white papers that educate the market about key technology trends and ultimately compel these decision makers to investigate your solutions. Read on to learn how to position your content for credibility and get specific tips so your content will be noticed and shared.
Video is an obvious must-have for any content marketing strategy. But with everyone from the teen around the corner to the marketer in the next building flooding the Internet with videos, you’ve got to make your screen time count. Learn four best practices we use to help clients get it right!
One of the most effective ways to present information and data today are the use of infographics. Infographics appeal to consumers because people love facts and figures … But, not all infographics work. Get some quick tips on how to create infographics that work, download our Best Practices executive brief.