These eight resolutions can result in more effectively finding and engaging leads as well as optimizing customer engagement to drive pipeline matriculation and revenue growth.
PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices.
Want to extend your brand and keep customers engaged? Go native. If the content is truly useful and provides helpful information that educates your audience, then your native advertisement can have real legs.
Don’t waste your audience’s time by missing the communication mark. Instead, take the opportunity to add leads to the top of your funnel and escort others further along in their buying process by making your webinar ROCK.
Marketers everywhere should rejoice that new, sophisticated designs are coming to PowerPoint. With Designer and Morph, Microsoft PowerPoint users now have expanded and simplified design options to give their presentations a more polished and cinematic effect.
The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs.
We work with many vendors to create content that gets read and shared on InformationWeek, Network Computing and Dark Reading. Here are some of the best practices we use to help our partners produce content that works seamlessly within our own editorial.
I approached each track with the mindset of “What’s one thing that I didn’t know?” and “What’s one thing I can implement when I get back to my desk?” I’ve tried to encapsulate the takeaways and the “one thing” we can all leverage in our day-to-day professional lives here. Plus some anecdotes of what Not to do...
When it comes to any kind of communications, your organization’s target audience is the beginning and end of it all. Your Alpha and Omega. However, when’s the last time you thought about who your audience really is? Take the time to revisit how you define your target audiences. This primer can get you started.
Along with a summary of the webinar content, some of the questions that arose during the Q&A have been answered here. Learn what content works best to target the IT buying committee and more!
Tips tech vendors can use to influence the purchase process. Based off “The Mind of the IT Pro: How The Tech Buy Goes Down” research report and webinar insights.
I did a significant amount of research prior to my first Twitter chat for UBM Tech. Here are my Twitter chat pro-tips so you don’t have to rely on luck for success.
With the right content and the right platform, your prospects will appreciate your efforts to educate and entertain them with a good story.
So, what makes the content “right?” I'll share six tips to guide you to a better content marketing strategy.
UBM Tech released the "The Mind of the IT Pro: How The Tech Buy Goes Down" research report. The report provides insight into modern day IT professionals, their organizations, the collaborative IT purchase process and successful vendor engagement. The webinar "How The Tech Buy Goes Down" will take place Tuesday, October 6, 2015.