The 2017 marketing skills matrix compares the importance of various skills to marketing and how they vary significantly from market to market. See the top ranking skills in B2B and compare.
Technology marketers who are most successful with content marketing approach content creation differently when compared with their less successful peers.
At the Intelligent Content Conference, Ardath Albee spoke up about how to milk your personas and incorporate content effectively to reduce content waste.
Research report studies the content consumption habits of technology professionals and explains how and when content is used throughout the IT buying cycle.
The 2017 Content Marketing Awards have opened and are now accepting entries through April 28, 2017. The CMAs award the best content marketing projects, agencies and marketers in the industry each year.
B2B Content Marketing 2017 Benchmarks, Budgets and Trends research asks: can organizations produce more original content and still maintain high quality?
"We should be the best in the world at adapting to the needs of consumers, not the best at YouTube." The Global Director of Social Media and Search for LEGO