Research report studies the content consumption habits of technology professionals and explains how and when content is used throughout the IT buying cycle.
The IT purchase process is a collaborative effort with a cycle all its own. Here’s a tip: get in on the action early. More than half of the IT pros in our survey said that vendors are identified quite early in the purchase process— when the consideration of a new investment is first initiated, and then when the IT organization is defining its needs.
Tech marketers are constantly searching for data to improve their content marketing strategies and increase sales. As a result, we conducted a research survey to find out what types of content our audience of business technology professionals rely on to make purchasing decisions.
Avoid the pitfalls of IT pros turning their noses up at your content. Our new 2015 “Content Connects” research provides insight into the content consumption habits of technology decision makers, and provides best practices to help you enrich your content marketing strategy.
Join UBM Tech's Stephanie Stahl and Amy Doherty for our upcoming 30-minute webinar to hear the results of the 2015 Content Connects research report and data that can help improve your content marketing strategies and increase sales.
UBM Tech's new annual Content Connect Research studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measures the actions that content inspires.
Find out how 1,000 IT decision makers consume content, and what they are looking for to do their job and make buying decisions, what they find most valuable, and how they use it.
How efficiently and credibly you provide content—and how well you deliver it to busy decision makers over the noise—can make all of the difference as to whether your products and services make the cut or get purchased.