Getting a cohesive brand message together can feel a bit like an Abbot and Costello routine – Who’s on brand? What’s our voice? Where’s the guy in charge of all this? These are just a few of the questions you should ask yourself when working on your company’s brand. But the most important question is often overlooked: What is a “brand” and what purpose does it serve?
Each year Dark Reading surveys cybersecurity professionals and asks them in-depth questions about the strategies they employ to deal with the effects of security breaches, set security policies, and determine security budgets. The resulting findings provide us with an insightful look at multi-year cybersecurity trends.
The Project of the Year, Agency of the Year (for both large and small agencies), and Content Marketer of the Year winners were announced at #CMWorld.
Effective content before, during, and after an event is vital to the overall experience. Here are 5 ideas for pre-event content as you plan your next event.
The Technology Content Marketing 2018: Benchmarks, Budgets & Trends report looks at how tech marketers have changed their content marketing practices.