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Who’s On Brand?

Getting a cohesive brand message together can feel a bit like an Abbot and Costello routine – Who’s on brand? What’s our voice? Where’s the guy in charge of all this? These are just a few of the questions you should ask yourself when working on your company’s brand. But the most important question is often overlooked: What is a “brand” and what purpose does it serve?

Marketing Trends to Watch for in 2019

Informa Engage’s second annual B2B Marketing Trends Report shows that marketers continue to leverage tried and true marketing tactics.

Perfecting Your Social Voice

Word choice, order, rhythm and pace play a large part in the success of social posts.

How to Boost Search Volume with Facebook Ads

How do you influence people to search for your product? One tried and true strategy for boosting search volume is Awareness Facebook Ads.

Best Practices Series: Research

Best practices for how to leverage research within your content marketing strategy to build credibility and thought leadership within your industry.

Highlights from Dark Reading’s 2018 Strategic Security Survey

Each year Dark Reading surveys cybersecurity professionals and asks them in-depth questions about the strategies they employ to deal with the effects of security breaches, set security policies, and determine security budgets. The resulting findings provide us with an insightful look at multi-year cybersecurity trends.

Snapchat As A B2B Marketing Tool

Testing this social media outlet as a new strategy to implement awareness growth for a technology event.

XRDC 2018 AR/VR Innovation Report

Annual report findings include rising trend in self-funding, growing confidence toward profitability and long-term industry sustainability.

State of AI Report 2018

Artificial intelligence is hailed as the next major technology disruptor, providing enterprises with new capabilities. But how much is hype?

How Tech Vendors Can Get On The Shortlist

In this slideshow, we’ll share best practices to observe as an event sponsor in order to get on IT professionals' buying shortlist.