Voice search may still be seen as being used primarily on the consumer side, but it is moving rapidly to B2B as it gets wider adoption. Here are tips to modify current SEM campaigns to take advantage of voice search and maximize results.
This report from Dark Reading examines how enterprises are struggling to keep up as cyberattacks increase both in frequency and level of sophistication.
If 38% of successful communication falls with tone of voice, it's safe to say that nailing this for your brand is imperative. Tone of voice communicates who your brand is; what it stands for and helps to set the foundation for your use of language throughout your campaigns.
Getting a cohesive brand message together can feel a bit like an Abbot and Costello routine – Who’s on brand? What’s our voice? Where’s the guy in charge of all this? These are just a few of the questions you should ask yourself when working on your company’s brand. But the most important question is often overlooked: What is a “brand” and what purpose does it serve?
Each year Dark Reading surveys cybersecurity professionals and asks them in-depth questions about the strategies they employ to deal with the effects of security breaches, set security policies, and determine security budgets. The resulting findings provide us with an insightful look at multi-year cybersecurity trends.
The Project of the Year, Agency of the Year (for both large and small agencies), and Content Marketer of the Year winners were announced at #CMWorld.