What’s on the Mind of the Engineer: Top 5 Marketing Myths
These 5 misconceptions will help you better understand how to market to engineers. If you think any of these statements are true, well, stop. And by the way, we didn’t make these up for fun; this data comes straight from 2,623 engineers in the 2012 Mind of the Engineer research study. To get deeper into the engineering mind, download the executive summary of the research below.