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Infographic: 5 Major IT Purchase Process Influencers

Our latest infographic “By The Buy On The Fly” is a lighthearted take on the factors that influence the IT purchasing process. Tech buyers and marketers would be wise to “get their heads out of the sand” and read on to learn how to deliver optimal information for their customers’ needs.

The infographic was shaped by the results of UBM Tech’s 2013 IT Buying Triggers – How Tech Purchases Are Ignited, which provided insight into the complex enterprise organizational purchase process. The research is based on technology buying triggers of 730 business and technology professionals involved in the purchase process for technology products and services such as security, networking, data center, software-as-a-service, enterprise software and/or wireless mobile technologies at their organizations.

Feel free to post this infographic, or link back to this page. CreateYourNextCustomer.com’s infographic is yours to use in your blog, presentation, or simply for your reference.

 

Factors Influencing IT Purchasing Process
Explore more infographics like this one on the web's largest information design community - Visually.

 

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buyer's journey, content marketing, infographic, marketing infographics, marketing insights, marketing research, Tech Marketing Smarts Blog