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How Tech Vendors Can Get On The Shortlist

At UBM, we’re in the business of producing events that build connections and close deals. In this slideshow, we’ll take a look at why IT buyers attend events and share best practices to observe as an event sponsor in order to get on their buying shortlist. (Spoiler alert: offering content around an event can make a big difference in building a relationship with your prospects and customers.)

Our 2017 Tech Event Marketing Insights survey of IT buyers revealed that 85% of IT professionals attend just one to three events each year, which underscores the importance of making each of your events count.

content marketing, event marketing, marketing best practices, marketing insights, Research, marketing research, Tech Marketing Smarts Blog