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Events: Building The Bridge To Customer Affinity

Using Trade Shows, Conferences, and Other Meetings to Create Profitable and Long-Lasting Client Relationships

It is important for technology vendors and solutions providers to remember that every single customer touch point presents a valuable opportunity to create affinity. And, events are no exception. By organizing your presence at trade shows, conferences, and other types of face-to-face gatherings with the customer in mind, your organization can leverage your investment in events to build affinity. This, in turn, will lead to the kind of strong, long-lasting relationships that result in optimum client satisfaction and retention, as well as sustained profitability and growth.

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